Marketing, Sales and Communication

The Marketing, Sales and Communication Commission of the African Union of the Broadcasting (AUB) has a new president. His name is Ahmadou Bakayoko, also known as Director General of “Radio Télévision Ivoirienne”(RTI).

He was elected during AUB’s last annual conclave organized on 05 and 06 July 2017 in Abidjan, Ivory Coast. Mr. Ahmadou Bakayoko replaces Cameroonian-born Emmanuel Wongibe, who is also Deputy General Manager of Cameroon Radio Television (CRTV). Mr. George Lomotey, Ghana Broadcasting Corporation’s (GBC) Sports Head of Service now holds the Vice-Chairmanship of the Commission, while Ms. Khairat Bissane, the Marketing Manager of SNRT-Morocco is the new Rapporteur.

The AUB’s conclave provided opportunity for participants to focus on issues that influence the life of the Union.

During the Commission’s meeting, the « One Minute project », was at the center of discussions. It should be recalled that nearly fifteen countries across the continent have signed the Memorandum of Understanding (MoU) of this project and AUB would like to enter its active phase by using independent producers and agencies to sell advertising spaces.

The Union will therefore rely on the maestria of Mr Ahmadou Bakayoko, the new President of the Marketing Commission and his team to emphasize on the marketing, sales and communication aspects of this project.
Also, it is expected from the new Bureau to mobilize flawlessly for the materialization of the project called AUB’s Mega musical production whose apotheosis is planned for March / April 2018. The venue of this highly awaited event would be made known in due time.

AUB’s Marketing, Sales and Communication Commission meeting was an occasion to re-brainstorm on the rebroadcast rights of sporting events. In this regard, the political steps taken with the African Union (AU) to present the resolutions of the Conference to Heads of States to the Pan-African Parliament (PP) at its next session will go forward.