AUB’s International Conference

African audiovisual media must prepare for the revolution of artificial intelligence. This new development, which will impact all areas of social life, will particularly affect media in general and, specifically, African audiovisual media in terms of the information, knowledge, and entertainment they provide to their audiences.

Artificial intelligence produces more authentic images than those captured on the ground. It imitates human voices and creates near-perfect language elements. It formats program content, determines artistic-technical sequences, decides editing sequences, creates music, suggests the best programming slots, aggregates audiences, recommends advertising partners, reads and responds to social media exchanges. It is already doing these tasks, and it will do even more in the future.